Once Again

uncool is the new cool.

But for many twenty-, thirty- and fortysomethings, the appeal of being cool and edgy is rapidly deteriorating. "The last identity you would want to claim now is a hipster," says John Leland, author of "Hip: The History." "It's the worst of insults."

...

So if everybody's hip, then let's be unhip, and indeed, what a very hip idea. Some people are just fed up with the whole enterprise.

Haven't we been here a few times before? Like when Huey Lewis sang "It's Hip to be Square."

Whom to blame this time? There's always the Internet:

Unlike the beatnik '50s, when discovering some gem of cultural arcana involved real detective work, today getting hip to the latest blog or indie rock band is as easy as logging on to the Internet.