Santa Kicked To The Curb As An Old Cliche

[Posted by reader_iam]

By a designer for the Target chain store who says:

"If I can do things that are really mass-produced and affordable for a very large audience, that's really the heart of good design."

In a television commercial for Target, Tord Boontje describes the driving force behind his philosophy with this original turn of phrase:

"I have created a magical world for you."

Yeah, I suppose "surreal" is one way to describe it.